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Browsing Archive: July, 2012

Ten Advantages of Google Places for Your Organisation

Posted by Redbourn Business Systems on Friday, July 27, 2012, In : Google 
 

What is Google Places?

Google Places is Google’s way of giving local organisations an upper hand. There are so many benefits to getting listed in Google Places that any charity or not-for-profit organisation who’s not taking advantage of it is really missing a trick!

Should you be using Google Places?

Add your charity or not-for-profit organisation to Google Places and you’ll discover hundreds of advantages for advertising your organisation through this free service.  There are ten...


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How can you increase your donations through SMS Text Messaging and JustGiving?

Posted by Redbourn Business Systems on Friday, July 20, 2012, In : SMS Text Messaging & Fundraising 

As reported this week in Civil Society News ‘One-third of visits to JustGiving now come from mobile devices’. JustGiving received almost two million visits to its website from mobiles last month, representing almost four-fold growth over the past year. Elizabeth Kessick, head of Insight at Just Giving states, “This increase can be explained by the growth in the number of smartphone users in the UK.”

Paul de Gregorio, head of mobile at Open Fundraising, added that charities need t...


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Can Google Adwords benefit your organisation?

Posted by Redbourn Business Systems on Friday, July 13, 2012, In : Google 

What is Google Adwords?

Google Adwords is the advertising tool Google has developed to assist you in marketing your organisation in the Google Search Engine via the use of a placed text Ad. The Ad appears when people search for phrases or ‘keywords’ related to your organisation, this is displayed as a “sponsored link”.  The system is a “pay per click” method, which means you can influence where your Ad appears through bidding for a series of relevant keywords, but you only pay if...


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Gift Aid Small Donations Scheme – Gift Horse or Old Nag?

Posted by Redbourn Business Systems on Friday, July 6, 2012, In : Fundraising & Gift Aid 

We’re all familiar with the proverb of “never looking a gift horse in the mouth”, but in the case of the newly introduced Small Charities Donations Bill it would seem appropriate for small charities to ignore that advice and look carefully at what’s actually on offer.

The new bill will allow charities and amateur sports clubs to claim “Gift Aid” on individual gifts of under £20 without a Gift Aid form, meaning there is no need to collect donor’s details, up to a total value of...


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