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Browsing Archive: September, 2012

Why use social media?

Posted by Redbourn Business Systems on Thursday, September 27, 2012, In : Social Media & Fundraising 

Following on from the NFP Technology 2012 seminar that Steve Cast presented this week on ‘The Fundraising Fantastic Four’, we thought we would re-iterate the benefits of using social media.

One   key reason for using social media is to control as much premium space on Page 1 of Search Engine Results Pages (SERPs) as possible. 

We found a great analogy, referred to as the ‘Digital Shelf Strategy’ by comScore, that considers the shelves in a supermarket aisle.  Just as ‘consume...


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Email append turned on its head!

Posted by Redbourn Business Systems on Friday, September 14, 2012, In : Email Marketing 

With email marketing on the rise a growing number of not for profit organisations are collecting vast amounts of email addresses, however very often postal addresses are not provided by individuals. So how do you add a postal address to your email database?  Well it is now possible to perform an email append in reverse allowing you to add postal addresses to your database.

One of the main issues faced by fundraisers is how to segment email address data and profile the supporters within t...


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