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What Are Aggregated Gift Aid Donations?

You can ‘aggregate’ (add together) donations of £20 or less from assorted donors and present them as a single monetary income item. The total donation on one line cannot be higher than £1,000. (You will need to keep evidence of the individual donations and that they are gift aid applicable).

To claim Gift Aid on aggregated donations, you don’t enter the name and address details of individual donors as this will delay your repayment claim, you can just enter a straightforward description like ‘Wednesday club donors’, the date of the last donation and the total amount raised. This saves valuable time in the data input process without losing any Gift Aid income.

AdvantageNFP Fundraiser users can now combine batches of income, such as donations, that are valid for the claiming of Gift Aid into a single monetary income item, which can subsequently be included in the next Gift Aid online claim.

To read the HMRC rules around Aggregated Gift Aid claims please take a look at the following page on their website, specifically the “Aggregated Claim” section at the end of chapter 6.6: https://www.gov.uk/government/publications/charities-detailed-guidance-notes/chapter-6-claims-and-returns

This indicates that only donations up to the value of a maximum threshold (currently £20.00) can be included in an aggregated donation and that you should keep an audit trail linking the aggregated donation input in AdvantageNFP Fundraiser to the paperwork proving that all donors in the aggregated donation provided Gift Aid Declarations and that each donation was no more than the maximum threshold.

The maximum total amount of a single aggregated donation that can be input into AdvantageNFP Fundraiser is set at £1000 per tax year.

This could also be particularly useful now GDPR has come into force, in that some new donors may indicate that they do not wish to be contacted yet provide a Gift Aid declaration. In this instance you could decide to combine that donation with any other such supporter donations in AdvantageNFP Fundraiser and not create such supporters as new parties within the database.

Posted 12 weeks ago

Can Google Adwords benefit your organisation?

Posted by Redbourn Business Systems on Friday, July 13, 2012 Under: Google

What is Google Adwords?

Google Adwords is the advertising tool Google has developed to assist you in marketing your organisation in the Google Search Engine via the use of a placed text Ad. The Ad appears when people search for phrases or ‘keywords’ related to your organisation, this is displayed as a “sponsored link”.  The system is a “pay per click” method, which means you can influence where your Ad appears through bidding for a series of relevant keywords, but you only pay if someone clicks on your Ad as a result of a web search, i.e. you pay per click.

The format of the Ad is a short text Ad that includes a title line, two short descriptive lines and a URL link to a website or a specific website page.

The Ads appear at the top and to the right of the organic search engine results. You can choose what keywords trigger your Ads and propose at what position on the page your Ad will appear, through the amount you bid. Crudely this may mean the more you bid for a keyword, the higher your Ad appears on page 1 of the Google Result.

Most web users do not scan past page 1 of search engine results. Plus, the higher your website appears on a page will result in more visitors to your website, as web users prefer to click on the Ads/search results at the top of the page.

So why use Google Adwords?

It is now evident that there is a difference between the types of visitor to a website: “browsing traffic”, or, visitors that have found a website in search engines organic results, behave differently to traffic that come directly from Google Adwords or “pay per click traffic”. The explanation for this is simple, traffic via surfing in organic results is simply often browsing for information where as traffic via pay per click knows that when they are clicking on an Ad, it is simply that, an advertisement for something they need or want to visit.  Therefore, you don’t necessarily need thousands of visitors via browsing, rather than specific targeted visitors via Google Adwords.

How to get the best out of Google Adwords?

You can pitch the highest bid for keywords and gain some great positions and traffic, but if the traffic you send via this method to your website is disappointed when they get there because the page they land on is not relevant to their search, they will simply click away and you will have lost budget and a potential supporter.

To prevent your budget getting used up and not resulting in any enquiries, donations or volunteers, your campaign must be effective in driving relevant targeted traffic to your website. Which means your Ads must be eye-catching at the same time as being relevant, so the keywords, Ad text and landing page all have to have the same content/wording.

Want to know more about how your organisation can benefit from Google Adwords then contact us on 01582 794 229 or email us

 

In : Google 


Tags: "google" "google adwords" "advertising tool" "keywords" "ads" "sponsored link" "pay per click" "search engines" 
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