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Showing category "Database & Profiling" (Show all posts)

Demographic Profiling of your Fundraising Supporters

Posted by Redbourn Business Systems on Tuesday, October 30, 2012, In : Database & Profiling 

Understanding your supporters in this ever changing environment is crucial to maximise the potential of your data and improve response of your existing database.

MOSAIC UK is Experian’s consumer classification tool which places each postcode and household into 67 types, which are grouped into 15 categories.

Each type has a comprehensive description which will highlight the probable characteristics such as which media people are more likely to respond to, purchasing trends, holiday hab...


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