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Showing category "Email Marketing" (Show all posts)

Email append turned on its head!

Posted by Redbourn Business Systems on Friday, September 14, 2012, In : Email Marketing 

With email marketing on the rise a growing number of not for profit organisations are collecting vast amounts of email addresses, however very often postal addresses are not provided by individuals. So how do you add a postal address to your email database?  Well it is now possible to perform an email append in reverse allowing you to add postal addresses to your database.

One of the main issues faced by fundraisers is how to segment email address data and profile the supporters within t...


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Email Best Practice – The emails you should NOT forget to send

Posted by Redbourn Business Systems on Friday, August 31, 2012, In : Email Marketing 

When someone signs up to an enewsletter from your organisation, what’s the first thing you send?  Do you just include them in your e-newsletter database or do you actually send them a welcome email?

Don’t forget the most important emails are the first ones you send! 

Check out this free mini-guide that details how to do this right. 

Create a welcome series - a succession of 2 or 3 simple, personalised emails that a potential supporter receives over the course of their first few weeks ...


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