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How can you increase your donations through SMS Text Messaging and JustGiving?

Posted by Redbourn Business Systems on Friday, July 20, 2012 Under: SMS Text Messaging & Fundraising

As reported this week in Civil Society News ‘One-third of visits to JustGiving now come from mobile devices’. JustGiving received almost two million visits to its website from mobiles last month, representing almost four-fold growth over the past year. Elizabeth Kessick, head of Insight at Just Giving states, “This increase can be explained by the growth in the number of smartphone users in the UK.”

Paul de Gregorio, head of mobile at Open Fundraising, added that charities need to “engage with text” in order to reach the next generation of donors, even if it means they don’t find out much about those donors.

An interesting report supports the use of SMS Marketing or ‘Narrowcasting’.

Narrowcasting marks an emerging trend by which organisations are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients. It’s a competitive alternative, as demonstrated by this infographic from Morgreet. While broadcasting gets a brand’s message out to a massive group of people, when it comes to who is actually reading and engaging with the content, the numbers are staggeringly low.

Research shows that 84 percent of Facebook news feed stories aren’t viewed, 71 percent of tweets get ignored and 88% of emails go unopened. Meanwhile 98 percent of text messages are opened and therefore organisations marketing through SMS Text Messaging have a far truer reach.

How are you communicating with your supporters? Is it time to re-think your marketing approach and engage with customers through their mobile devices – the one item nobody leaves home without!

Mobile devices have become every bit as feature-packed as most home computers and the advantages they have over the standard computer are undeniable.  Equally, the advantages that mobile marketing has over broadcast marketing are significant, your competition is lower and your response rate is so much higher.

So when you are starting your next marketing campaign or just sending out a message to say an event is now open, which marketing channel are you going to use? 

SMS Marketing messages are short in nature, so you don’t have to write as much to get your point across. It is so powerful that it can make it seem like everything else is hard work by comparison! You can literally run an entire SMS text marketing campaign in a matter of minutes or hours, rather than days or weeks. But most of all, it is more responsive!

The text messaging facility within AdvantageNFP Fundraiser is a simple, yet powerful, way to communicate quickly and cheaply with your supporters. Text costs start as low as 4p and the great news is that all of the functionality you need to send personalised texts is already built into AdvantageNFP Fundraiser. We supply the text credits and you just need an Internet connection.  Each text is personalised and logged as an outgoing communication.   

Want to see a live demonstration using your data or want to find out how your organisation can benefit from SMS Text messaging then contact us on 01582 794 229 or email us. 

In : SMS Text Messaging & Fundraising 


Tags: sms text messaging  justgiving  infographic  narrowcast  broadcast  sms marketing  advantage fundraiser 
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