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Integrated Campaign Leads To Great Fundraising Results

Posted by Redbourn Business Systems on Friday, February 10, 2012 Under: Social Media & Fundraising

Planning strategically your organisation's integrated campaigns can lead to outstanding fundraising results. This week's case study illustrates the World Development Movement's Real George Osborne campaign, which generated a significant amount of new regular donors for the charity.


The World Development Movement (WDM) is a UK-based anti-poverty campaigning organisation with a worldwide reputation for tackling hard-hitting, controversial issues. WDM has been an AdvantageNFP Fundraiser customer since 2007. They are using the Enterprise version of AdvantageNFP Fundraiser for ten concurrent users.

 WDM recently launched an integrated social media campaign to highlight the role of speculation on food prices in causing hunger and poverty, and to put pressure on Chancellor George Osborne to support new regulations to curb food speculation. 

The campaign site received 25% of its traffic from Facebook and Google, there were 36,102 views on YouTube and 2,471 people signed up to the campaign. In terms of fundraising, the campaign generated 250 new regular donors for WDM in AdvantageNFP Fundraiser. 

To read more details about the campaign please click on the PDF link file at the bottom right of this page, where you can find six more case studies from other  AdvantageNFP Fundraiser customers. 

In : Social Media & Fundraising 


Tags: fundraising  integration  advantagenfp  crm  database  social media 
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