How do you find new supporters and more donations for
your charity or not for profit organisation?
Tired of holding the same old fundraising events and activities? These are questions that most charities and
not for profit organisations face at some point. So hopefully this will help give you
inspiration to come up with new ideas.
Hosting something entirely new may appeal to a new
audience of supporters. For instance, putting
on an event for children like an assault course and then getting in touch with
local football clubs, rugby clubs, athletics clubs, scouts, brownies, drama
groups, schools and any other associations that you can think of, to get the
children involved. It could be a
sponsored event or just an enrolment fee, but you could have a potential new
audience. Mums and dads, aunts and
uncles and grandparents will all want to come along to watch. You could have stalls selling merchandise,
refreshments and even a BBQ (well maybe not at this time of year!) but you get
the idea.
Look at your current supporter profile and see what
demographics you are missing and think of a way to appeal to this potential
audience. AdvantageNFP
Fundraiser can help you profile your database in several ways. Typically you would assign either Segments or
Categories to your supporters. Both
options support multiple allocations per supporter and ensure you can quickly
identify supporters based on your chosen classification. Powerful searches, counts and filters can be
run that allow you to, say, search for all your volunteers, or your local
corporate sponsors, or national organisations, etc. The flexible configuration allows you to
choose the segmentation model you plan to adopt, to keep that up to date in a
straightforward way and to use the model for powerful searching and analysis
functions. To find out more about how to
configure Segments or Categories, and when to use each option, please refer to
the Advantage Fundraiser Fundamentals User Guide. To book a consultant to visit you for onsite
assistance in configuring your Segmentation model then please call 01582 794229 and take option
2, or alternatively email [email protected].
Look out for more details in our next blog about how AdvantageNFP
Fundraiser customers can benefit from third party demographic profiling tools,
such as MOSAIC and AFD’s Censation Code.
Do some internal brainstorming with your staff and
volunteers, ask your existing supporters what fundraising events they would
like to get involved or join forces with another local charity or not for
profit organisation to share the overheads of running an event.
If you are still stuck for ideas read the Charity
Challenge A-Z of fundraising
ideas for some inspiration.
Good luck!