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Does your charity know if your donors are registered with the Telephone Preference Service?

Posted by Redbourn Business Systems on Friday, August 14, 2015, In : Telephone Preference Service 

Avoid facing fines of up to £500,000 by ensuring your charity is meeting the Information Commissioner’s Office (ICO) regulations.

Charities that call donors registered with the Telephone Preference Service could face fines of up to £500,000.

The Telephone Preference Service (TPS) is the official opt out register on which people can record their preference not to receive unsolicited sales or marketing calls. It is a legal requirement that all organisations (including charities, voluntary...


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Social Networking Trends for 2014

Posted by Redbourn Business Systems on Wednesday, February 26, 2014, In : Social Media & Fundraising 

1. Fading Facebook
As parents and grandparents set up Facebook profiles, it is no longer seen as 'cool' for young people and they move away to other social media platforms. The likes of SnapChat and WhatApp photo messaging applications, with temporary content, are seeing continued growth.

2. The Rise of Social Advertising
Social advertising is seriously taking off as they are proving to be much more effective than some traditional forms of digital advertising such as banner ads. Promoted tweets ...

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Email append turned on its head!

Posted by Redbourn Business Systems on Friday, September 14, 2012, In : Email Marketing 

With email marketing on the rise a growing number of not for profit organisations are collecting vast amounts of email addresses, however very often postal addresses are not provided by individuals. So how do you add a postal address to your email database?  Well it is now possible to perform an email append in reverse allowing you to add postal addresses to your database.

One of the main issues faced by fundraisers is how to segment email address data and profile the supporters within t...


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Email Best Practice – The emails you should NOT forget to send

Posted by Redbourn Business Systems on Friday, August 31, 2012, In : Email Marketing 

When someone signs up to an enewsletter from your organisation, what’s the first thing you send?  Do you just include them in your e-newsletter database or do you actually send them a welcome email?

Don’t forget the most important emails are the first ones you send! 

Check out this free mini-guide that details how to do this right. 

Create a welcome series - a succession of 2 or 3 simple, personalised emails that a potential supporter receives over the course of their first few weeks ...


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How can you increase your donations through SMS Text Messaging and JustGiving?

Posted by Redbourn Business Systems on Friday, July 20, 2012, In : SMS Text Messaging & Fundraising 

As reported this week in Civil Society News ‘One-third of visits to JustGiving now come from mobile devices’. JustGiving received almost two million visits to its website from mobiles last month, representing almost four-fold growth over the past year. Elizabeth Kessick, head of Insight at Just Giving states, “This increase can be explained by the growth in the number of smartphone users in the UK.”

Paul de Gregorio, head of mobile at Open Fundraising, added that charities need t...


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CRM Database Best Practice Tips

Posted by Redbourn Business Systems on Tuesday, March 27, 2012, In : Fundraising Database 
Don’t ask what your database can do for you – ask what you can do for your database

This is a short micro blog post containing advice on the little things that make a big difference on your Supporter Relationship Management Database. 
  1.  From a strategic point view, establish SMART objectives for your fundraising and communication targets. Specific, Measurable, Achievable, Realistic and Timebound.  Then monitor frequently your objectives on your CRM’s KPI Dashboard:

  2. Keep your records clean a...

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Social Media for marketing, communications and fundraising Part 2

Posted by Redbourn Business Systems on Wednesday, September 28, 2011, In : Social Media & Fundraising 

Social Media for marketing, communications and fundraising (Part 2).


Everybody is using Facebook and Twitter and we can’t  see a good reason why charities shouldn’t try and market themselves through social media for more effective fundraising.” Nordoff Robbins

There hasn’t been a better time than now for charities to embrace social media and engage into more effective fundraising via social media.  With Twitter recently releasing a Web Analytics Tool (Source: Mashable) and Facebook i...


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Social Media for marketing, communications and fundraising.

Posted by Redbourn Business Systems on Friday, September 16, 2011, In : Social Media & Fundraising 

Social Media for marketing, communications and fundraising.

Very few people will check the website of their favourite charity on a daily basis, but more than 250 million people will check their Facebook pageHoneypot

It seems that nowadays everywhere you turn you find social media in front you. Whether this is Facebook, Twitter, LinkedIn, Foursquare or Flickr. Social Media sites are part of everybody’s life; they are here to stay and their popularity is growing fast. Recent studies...


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