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Social Networking Trends for 2014

Posted by Redbourn Business Systems on Wednesday, February 26, 2014, In : Social Media & Fundraising 

1. Fading Facebook
As parents and grandparents set up Facebook profiles, it is no longer seen as 'cool' for young people and they move away to other social media platforms. The likes of SnapChat and WhatApp photo messaging applications, with temporary content, are seeing continued growth.

2. The Rise of Social Advertising
Social advertising is seriously taking off as they are proving to be much more effective than some traditional forms of digital advertising such as banner ads. Promoted tweets ...

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Wikipedia Articles

Posted by Redbourn Business Systems on Friday, October 5, 2012, In : SEO & Fundraising 

Subsequent to last week’s blog, ‘Why use Social Media?’, this week we are focusing on Wikipedia Articles.  Should a Charity or Not for Profit Organisation have a Wikipedia Article?

As mentioned last week, building your ‘digital shelf’ in the Search Engine Results Pages (SERPs) and controlling as much premium space will help you gain more supporters and, in turn, funds.  So using Social Media can help you gain this space.  Another ‘digital shelf’ to add to your armour is Wik...


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Why use social media?

Posted by Redbourn Business Systems on Thursday, September 27, 2012, In : Social Media & Fundraising 

Following on from the NFP Technology 2012 seminar that Steve Cast presented this week on ‘The Fundraising Fantastic Four’, we thought we would re-iterate the benefits of using social media.

One   key reason for using social media is to control as much premium space on Page 1 of Search Engine Results Pages (SERPs) as possible. 

We found a great analogy, referred to as the ‘Digital Shelf Strategy’ by comScore, that considers the shelves in a supermarket aisle.  Just as ‘consume...


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Claim Your Gannett Grant Today!

Posted by Redbourn Business Systems on Friday, August 24, 2012, In : Grants 

Reading my local paper last week I came across an article titled, ‘Could you use a Gannett grant?  Which made me think, how can I use this to help our customers locally?  So I did a bit of research to find out more.  It turns out it is not just available to my local area, but is nationwide!

The Gannett Foundation is the charitable arm of Gannett Co, Inc. owner of Newsquest Media group, who publish regional newspapers, websites & magazines.  The Gannett Foundation provides funding to suppor...


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Integrated Campaign Leads To Great Fundraising Results

Posted by Redbourn Business Systems on Friday, February 10, 2012, In : Social Media & Fundraising 

Planning strategically your organisation's integrated campaigns can lead to outstanding fundraising results. This week's case study illustrates the World Development Movement's Real George Osborne campaign, which generated a significant amount of new regular donors for the charity.


The World Development Movement (WDM) is a UK-based anti-poverty campaigning organisation with a worldwide reputation for tackling hard-hitting, controversial issues. WDM has been an AdvantageNFP Fundraiser custome...
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Social Media for marketing, communications and fundraising Part 2

Posted by Redbourn Business Systems on Wednesday, September 28, 2011, In : Social Media & Fundraising 

Social Media for marketing, communications and fundraising (Part 2).


Everybody is using Facebook and Twitter and we can’t  see a good reason why charities shouldn’t try and market themselves through social media for more effective fundraising.” Nordoff Robbins

There hasn’t been a better time than now for charities to embrace social media and engage into more effective fundraising via social media.  With Twitter recently releasing a Web Analytics Tool (Source: Mashable) and Facebook i...


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Social Media for marketing, communications and fundraising.

Posted by Redbourn Business Systems on Friday, September 16, 2011, In : Social Media & Fundraising 

Social Media for marketing, communications and fundraising.

Very few people will check the website of their favourite charity on a daily basis, but more than 250 million people will check their Facebook pageHoneypot

It seems that nowadays everywhere you turn you find social media in front you. Whether this is Facebook, Twitter, LinkedIn, Foursquare or Flickr. Social Media sites are part of everybody’s life; they are here to stay and their popularity is growing fast. Recent studies...


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