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What Are Aggregated Gift Aid Donations?

You can ‘aggregate’ (add together) donations of £20 or less from assorted donors and present them as a single monetary income item. The total donation on one line cannot be higher than £1,000. (You will need to keep evidence of the individual donations and that they are gift aid applicable).

To claim Gift Aid on aggregated donations, you don’t enter the name and address details of individual donors as this will delay your repayment claim, you can just enter a straightforward description like ‘Wednesday club donors’, the date of the last donation and the total amount raised. This saves valuable time in the data input process without losing any Gift Aid income.

AdvantageNFP Fundraiser users can now combine batches of income, such as donations, that are valid for the claiming of Gift Aid into a single monetary income item, which can subsequently be included in the next Gift Aid online claim.

To read the HMRC rules around Aggregated Gift Aid claims please take a look at the following page on their website, specifically the “Aggregated Claim” section at the end of chapter 6.6: https://www.gov.uk/government/publications/charities-detailed-guidance-notes/chapter-6-claims-and-returns

This indicates that only donations up to the value of a maximum threshold (currently £20.00) can be included in an aggregated donation and that you should keep an audit trail linking the aggregated donation input in AdvantageNFP Fundraiser to the paperwork proving that all donors in the aggregated donation provided Gift Aid Declarations and that each donation was no more than the maximum threshold.

The maximum total amount of a single aggregated donation that can be input into AdvantageNFP Fundraiser is set at £1000 per tax year.

This could also be particularly useful now GDPR has come into force, in that some new donors may indicate that they do not wish to be contacted yet provide a Gift Aid declaration. In this instance you could decide to combine that donation with any other such supporter donations in AdvantageNFP Fundraiser and not create such supporters as new parties within the database.

Posted 4 weeks ago

Wealth Intelligence – Diamonds In Your Back Yard

Posted by Redbourn Business Systems on Friday, November 25, 2011 Under: Fundraising Database

One of the ways that technology can help innovate and improve giving is to use it to take a closer look at your supporters’ database using Wealth Intelligence; there might be some “hidden gems” in there.

Wealth Intelligence is the identification of liquid asset millionaires, or put another way the identification of those individuals who can give or who can influence a single gift of at least £5,000.  Through factually researched information sources such as the Times Rich List, Debretts, Who’s Who and Dash, a Wealth Intelligence Database has been prepared by fundraising researchers, such as Prospecting For Gold, and this database has developed significantly over the past 20 years or so.

A number of organisations, including the team at AdvantageNFP as well as other reputable data cleaning and profiling agencies (e.g. CCR Data and Prospecting For Gold),  provide a wealth intelligence matching service for your CRM database.  This identification can be as simple as flagging the liquid asset millionaires in your database, so they can be “ring fenced” for specific fundraising activity or excluded from general activity, right through to detailed profiles that present their giving history, wealth band, share ownership, employment details, etc.  All of this data can be loaded back into your CRM database for subsequent research, mailing activity, etc.

The effects can be quite dramatic and are perhaps best illustrated by three case studies.  Each shows the difference wealth intelligence can make to an organisation’s fundraising efforts.

In 2008, an animal shelter charity ran a wealth screening exercise and tagged their database of supporters with a single wealth tag. They ran a “tea and cakes” afternoon, for a new cattery, inviting the tagged individuals to attend. This single event raised over £10,000 in just one afternoon.

In 2009, a leading university ran a wealth intelligence screen against their data. They identified a liquid asset millionaire alumnus, already giving, but just £50 per month and with a greater potential gift capacity.  After data mining, using the extended profile available from the Wealth Intelligence Database, they arranged a face to face visit.  The conclusion of that meeting was the receipt of a donation cheque for £500,000.

In 2009, an international development charity used the wealth screening process to identify liquid asset millionaires across its entire live data set.  These supporters were wealth tagged on the database and a relationship building process was initiated.  These potential high value donors have received tailored communications about the organisation’s work and have been invited to an evening event with keynote speakers.  The emphasis with this project was to build relationships with these supporters so they identify with the organisation, the aim being sustained funding in future rather than one off donations.

Given the current global economic climate and the considerable effort required to recruit new supporters, identifying those individuals with a greater gift capacity in your existing database makes real sense. Fundamentally it is about asking for the right gift value, from the right person, at the right time, and any technology that can help you with this process has got to be worth investing in.

In : Fundraising Database 


Tags: charity crm  database  advantagenfp  redbourn business systems  advantagenfp fundraiser  fundraising  wealth intelligence 
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