Subsequent to last week’s blog, ‘Why use Social Media?’, this week we are focusing on Wikipedia Articles. Should a Charity or Not for Profit Organisation have a Wikipedia Article?
As mentioned last week, building your ‘digital shelf’ in the Search Engine Results Pages (SERPs) and controlling as much premium space will help you gain more supporters and, in turn, funds. So using Social Media can help you gain this space. Another ‘digital shelf’ to add to your armour is Wikipedia.
Wikipedia is an exceptional medium for your SERPs and almost always shows up on page one of Google.
Wikipedia is a free online, collaborative encyclopaedia that anyone can contribute to. However, the site has a policy against allowing people to create entries on themselves, their organisation, or the projects they are involved with, unless they assert the notability or importance of their subject.
The first step is to search Wikipedia to see if there is already an article on your charity or not for profit organisation. If there are no articles titled with your organisations name it will bring up a list of results. It is also possible that your organisation does not meet Wikipedia's criteria for Notability. A topic should only have an entry if it has received significant coverage in 'reliable sources' such as publications or mainstream newspapers.
If you satisfy these criteria, you can create an article on your organisation by using Wikipedia's guide. Do not try to promote your organisation using marketing copy and make sure you write from a neutral point of view, that you have no Conflict of Interest, and that you are able to find references in reliable sources that are independent. You should declare your Conflict of Interest on your user page and the talk page.
Once you have created an article for your organisation, you can add it to the appropriate Wikipedia category pages. For example, if you are an animal charity, you could add your organisation to a number of category pages, such as Animal Charities based in the United Kingdom and Animal Charities.
If a Wikipedia article for your organisation already exists, see if there is any important information that you can add to the page, or if the content is not factually correct you can edit the page by following Wikipedia's instructions, declaring your conflict of interest and including references.
Here are some examples of charities and not for profit organisations that have a Wikipedia article.
In : SEO & Fundraising
Tags: "serps" "social media" "seo" "wikipedia"
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