Don’t ask what your database can do for you – ask what you can do for your database
This is a short micro blog post containing advice on the
little things that make a
big difference on your Supporter Relationship Management Database.
- From a strategic point view, establish SMART objectives for your fundraising and communication targets. Specific, Measurable, Achievable, Realistic and Timebound. Then monitor frequently your objectives on your CRM’s KPI Dashboard:
- Keep your records clean and up-to-date by training your team members on appropriate data entry techniques; and don’t forget to back-up your data frequently:
- Identify supporters with attractive lifetime donor value. Segment these supporters into groups and approach them for a high-value gift:
- Don’t forget to thank your donors:
For more information on CRM Database Training & Consultancy, Data Cleaning & Wealth Intelligence please contact the
AdvantageNFP Team here.
