Planning strategically your
organisation's integrated campaigns can lead to outstanding fundraising
results. This week's case study illustrates the World Development Movement's
Real George Osborne campaign, which generated a significant amount of new regular
donors for the charity.
campaign site received 25% of its traffic from Facebook and Google, there
were 36,102 views on YouTube and 2,471 people signed up to the campaign.
In terms of fundraising, the campaign generated 250 new regular donors for WDM in
To read more details about the campaign please click on the
PDF link file at the bottom right of this page, where you can find six more
case studies from other AdvantageNFP Fundraiser customers.
In : Social Media & Fundraising
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