Planning strategically your
organisation's integrated campaigns can lead to outstanding fundraising
results. This week's case study illustrates the World Development Movement's
Real George Osborne campaign, which generated a significant amount of new regular
donors for the charity.
The World Development Movement (WDM) is
a UK-based anti-poverty campaigning organisation with a worldwide reputation
for tackling hard-hitting, controversial issues. WDM has been an AdvantageNFP Fundraiser
customer since 2007. They are using the Enterprise version of AdvantageNFP Fundraiser for
ten concurrent users.
WDM recently launched
an integrated social media campaign to highlight the role of speculation
on food prices in causing hunger and poverty, and to put pressure on Chancellor
George Osborne to support new regulations to curb food speculation.
The
campaign site received 25% of its traffic from Facebook and Google, there
were 36,102 views on YouTube and 2,471 people signed up to the campaign.
In terms of fundraising, the campaign generated 250 new regular donors for WDM in
AdvantageNFP Fundraiser.
To read more details about the campaign please click on the
PDF link file at the bottom right of this page, where you can find six more
case studies from other AdvantageNFP Fundraiser customers.
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