On the 14th April 2014 LinkedIn will switch off
products & services pages on your company pages. In replacement, LinkedIn are introducing
Showcase Pages for companies. The idea
behind this is so you can ‘Follow’ specific areas of interest, brands,
products, initiatives, events, news, etc. rather than just a company as a whole.
The downside is, all the time and effort you have spent
building your products and services pages will all be for nothing. You can
copy and paste the information to a new Showcase page, however you are limited
to just 200 characters in the page overview. It will also mean that you need to regularly
publish updates for them to feature in your followers feed.
As for your recommendations, these will be lost
So for those of you, like me, that have spent time building
your company portfolio of products and services, you will need to start over.
But hopefully, LinkedIn’s decision that recommendations are no longer fit-for-purpose
and that 'follows' are a better approach for measuring popularity on their social
network site, will be final.
The date is looming up to the switch off, so you might want
to start work on your Showcase pages. Once you have set them up, let us know so
we can follow your new pages and help you build your audience again. Don't forget to let your supporters know so they can keep up to date with your organisations news and events.
Whilst your there, if you want to stay up to date with
AdvantageNFP, please head over to our new Showcase pages and follow us. These can be found on our Redbourn Business Systems page on the right hand side, as shown in the image below.For more information please contact marketing.
In : Social Media
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