April 21st – the day
Google officially launched its mobile friendly ranking algorithm. What does
this mean for your website?
Firstly, Google’s new formula only
affects search rankings on mobile devices (smart phone and tablets) not
desktops and laptops. However, it may have a huge impact given that in March
2015, 36.4m people in the UK accessed the internet using mobile devices (source:
Comscore).
The latest algorithm will favour
websites that Google defines as mobile friendly, where text is easy to read
without having to zoom in or scroll horizontally and the pages avoid unplayable
content.
Google claim that “while the mobile
friendly change is important, we still use a variety or signals to rank search
results. The intent of the search query is still a very strong signal – so even
if a page with high quality content is not mobile friendly, it could still rank
high if it has great content for the query”.
You can check your sites individual
pages with the Mobile Friendly
Test. If your site’s pages aren’t
mobile friendly there may be a significant decrease in mobile traffic from
Google search.
If you need to update your site to
make it mobile friendly here are some Google
mobile friendly guidelines to help you with that.
To integrate your website directly
with your CRM you can use our web modules, contact Marketing for more
information.
