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Reasons to clean your database

Posted by Redbourn Business Systems on Monday, October 13, 2014 Under: Data Cleaning

When was the last time you cleaned your data? Did you know that data decays, on average, at a staggering rate of 20% per year?  That means a database of 50,000 records, 10,000 will be incorrect within a year. Keeping track of these changes can be difficult.

Why not have a free audit to find out how clean your data is? You can then see the quality of your data and your need to complete a data clean exercise.

So what are the benefits of cleaning your data?

Save Money! The data clean will flag deceased and “goneaway” records that can be removed from your mailings, as well as provide you with new addresses for movers. Good data quality can reduce mailing wastage and will lower postage and production costs.

Improve Response rates. By mailing a clean and accurate database you will mail less and still receive the same number of responses, which will dramatically improve your response rate. You can then accurately measure the response to your mailings.

Protect your brand. Mortality suppression provides a means of preventing unnecessary distress to bereaved families and the possibility of negative PR.

Compliance. Data cleansing is a vital tool in promoting compliance with the Data Protection Act

Environment. Reducing the number of returned mail by not posting to “goneaways” will reduce printing and carbon emissions to post them.

What are you waiting for, book your data clean today! Call 01582 794229 or email marketing.

In : Data Cleaning 

Tags: "data cleaning" "data decay" "database" "data audit" "data cleansing" 
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