When was the last time you cleaned your data? Did you know
that data decays, on average, at a staggering rate of 20% per year? That means a database of 50,000 records,
10,000 will be incorrect within a year. Keeping track of these changes can be
Why not have a free audit to find out how clean your data
is? You can then see the quality of your data and your need to complete a data
So what are the benefits of cleaning your data?
Save Money! The
data clean will flag deceased and “goneaway” records that can be removed from
your mailings, as well as provide you with new addresses for movers. Good data
quality can reduce mailing wastage and will lower postage and production costs.
rates. By mailing a clean and accurate database you will mail less and
still receive the same number of responses, which will dramatically improve
your response rate. You can then accurately measure the response to your
Protect your brand.
Mortality suppression provides a means of preventing unnecessary distress
to bereaved families and the possibility of negative PR.
cleansing is a vital tool in promoting compliance with the Data Protection Act
Reducing the number of returned mail by not posting to “goneaways” will reduce
printing and carbon emissions to post them.
What are you waiting for, book your data clean today! Call 01582 794229 or email marketing.
In : Data Cleaning
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