Social Media for marketing, communications and
“Very few people will check the website of their favourite charity
on a daily basis, but more than 250 million people will check their Facebook
It seems that
nowadays everywhere you turn you find social media in front you. Whether this
is Facebook, Twitter, LinkedIn, Foursquare or Flickr. Social Media sites are
part of everybody’s life; they are here to stay and their popularity is growing
fast. Recent studies demonstrate this point. For example if it was a country Facebook
would be the world’s third most populated one, behind China and India. (Source: Tech Magazine)
At AdvantageNFP we have worked with
almost two hundred not-for-profit organisations worldwide, providing CRM, fundraising,
membership, alumni and ticketed event management database solutions. Our mission is to help our customers manage
their world efficiently and to help them raise more funds.
As the number
one charity CRM supplier in the UK we are starting to see some really exciting
and interesting social media developments amongst our customer base. This is something that we care passionately
about, having introduced social media functionality into our AdvantageNFP
fundraiser product as long ago as 2009.
Some of our customers, of all shapes and sizes, are making a great
success of their CRM and social media links.
So we took a small sample from our growing customer base and discussed their
CRM and social media strategy. Over
the next few weeks we will share different case studies which can be downloaded
from the Blog page of our website.
This week we
have InterAct Reading Service and Honeypot, both AdvantageNFP Fundraiser
customers since 2006.
there is a growing trend amongst our AdvantageNFP
customers towards building on their existing CRM solution and developing a strong
social media presence, by using all the major social networking sites available. Our customers increasingly see social media
sites as an integral part of their communications, marketing and fundraising
To find out
more about how AdvantageNFP and social media can help you manage your world more efficiently and raise
more funds, please email the marketing team at AdvantageNFP ([email protected]).
In : Social Media & Fundraising
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