Social Media for marketing,
communications and fundraising (Part 2).
“Everybody is using Facebook and
Twitter and we can’t see a good reason
why charities shouldn’t try and market themselves through social media for more
effective fundraising.” Nordoff Robbins
There
hasn’t been a better time than now for charities to embrace social media and
engage into more effective fundraising via social media. With Twitter recently releasing a Web
Analytics Tool (Source: Mashable) and Facebook improving its “Causes”
pages since redeveloping last week (Source: Causes). Clearly there is a great deal of interest in
social media and we’re all spending more and more of our time online (Source: Marketing Pilgrim).
“Facebook and Twitter are great tools for communicating with
our audience.” War Child
AdvantageNFP has provided CRM, fundraising, membership, alumni and ticketed event management database solutions to hundreds of NFP organisations worldwide. Our mission is to help our customers manage their world efficiently and to help them raise more funds.
A significant part of our growing customer base has developed an interest in social media and their integration into the organisation’s communication, marketing and fundraising activities. This is something that we care passionately about, having introduced social media functionality into our AdvantageNFP Fundraiser product in 2009.
“We regularly display photos from our events, news from the office and of course promote fundraising events and opportunities” Langdon Foundation
This
week we have three more case studies from War Child, Nordoff Robbins
and Langdon, AdvantageNFP Fundraiser
customers since 2004. You can view and download these case studies from our
Blog page, on the right bottom corner.The
growing trend amongst our customers towards utilising their CRM solution
and developing a strong social media presence continues. So we are continually developing AdvantageNFP Fundraiser
by integrating more
social media features. The great news
for our existing customers is that these twice yearly updates are completely free
of charge for all AdvantageNFP customers.
To find out more about how AdvantageNFP and
social media can help you manage your world
more efficiently and help you raise more funds, please email the marketing team
at AdvantageNFP ([email protected]).