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Showing Tag: ""social media" "digital shelf strategy" "serps" "not for profit"" (Show all posts)

Why use social media?

Posted by Redbourn Business Systems on Thursday, September 27, 2012, In : Social Media & Fundraising 

Following on from the NFP Technology 2012 seminar that Steve Cast presented this week on ‘The Fundraising Fantastic Four’, we thought we would re-iterate the benefits of using social media.

One   key reason for using social media is to control as much premium space on Page 1 of Search Engine Results Pages (SERPs) as possible. 

We found a great analogy, referred to as the ‘Digital Shelf Strategy’ by comScore, that considers the shelves in a supermarket aisle.  Just as ‘consume...


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