The Association of Independent Museums (AIM) is a membership organisation established in 1977. The Directors of independent museums wanted to form a network for mutual help and support which would deliver good practice and generate a voice for the individual needs of the emergent independent sector. 

Association of Independent Museums

AIM support independent museums, galleries and heritage organisations in the UK – assisting them to accomplish their ideas and ensuring their needs are recognised and addressed by policy makers, funders and other organisations working within the sector.

AIM previously had an inhouse bespoke membership administration system which had reached its end of life.  AIM invited a number of leading membership CRM database suppliers to respond to a competitive tender document, to find and implement an off the shelf solution with more functionality, support and a development road map.

As a membership organisation AIM need to manage its members records, communications and accurately record all monetary income from the renewal of their memberships. As AIM’s staff are home-based and not IT specialists, the membership CRM database needed to be accessed securely from anywhere on any device and also be intuitive and easy to use. Another fundamental requirement was that it needed to be data protection compliant. 

AIM selected AdvantageNFP as their preferred membership CRM database as its functionality met the needs of their comprehensive requirements. AIM were impressed with the AdvantageNFP CRM.

Steve Cast, Managing Director of Redbourn declares, “We are thrilled to announce that AdvantageNFP CRM has been selected by AIM as their preferred membership CRM database. We have a proven track record with similar membership organisations and were able to demonstrate a good understanding of AIM’s requirements. We look forward to working with AIM and forming a solid working relationship.”

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